JMB PITCH BOOK

This project involves selecting a designer from history and creating a pitch book based on their unique design. I chose Josef Müller Brockmann, a prominent designer known for creating the grid system in Swiss international posters. The key focus was on accurately representing the designer's distinctive style, with an emphasis on researching why and how he utilized the grid in his designs. The pitch book includes an overall introduction to his work, along with visual assets such as banners, bus stops, and gallery wall art, highlighting the significance of his grid-based design approach.